About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Is it Necessary to Outline Fonts in InDesign?
When delivering translated text that is typeset in InDesign, we often get the request to send back the InDesign files to the printer. This is usually not an issue when the translation is set with the same font as the English. However, it’s common practice with Asian languages or languages with complex font layouts for printers to request design files that are outlined.
Transcreation
Transcreation is the process by which a message gets adapted for a foreign or local market in another language, without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural) meaning is packed into the least amount of content.
Translation of Open Enrollment 2019 Infographic
Your decision to start translation of Open Enrollment materials is an important one to support your employees. Open Enrollment is often the only period where employees and their families make informed decisions about their healthcare coverage.
Identification of foreign languages in translation
When you work with languages all the time, it gets easier to identify languages instantly and notice mistakes without even knowing the meaning. For instance, you don’t need to know anything about the Chinese written language to quickly see whether or not your content...
Decision to translate hashtags
The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...
Revised Common Rule (45 CFR 46) incorporates health literacy principles
On July 20, 2018, the Office for Human Research Protections (OHRP) made available guidance documents that relate to the three burden-reducing provisions in the revised Common Rule. Institutions may choose to implement these three provisions during the delay period for...
Questioning the Role of Translation
This blog is a first attempt to dig into the greater question: what’s the Role of Translation? The Translation Industry is a rather obscure service industry that has gained a lot of attention in the media due to technological innovation and sometimes also through...
Responsible Medical Translations
Providing responsible medical translations at every step of the way during the healthcare journey is a major challenge for a health organization. In the Healthcare industry, many foreign language speaking patients go through a fragmented system of...
English to Vietnamese Healthcare Translations
When we are requested to do translations of English to Vietnamese Healthcare Translations, we have to be mindful of generational differences in the language. According to the Census Bureau, the Vietnamese language in the United States is the fifth most spoken language...
Translation for narration
Now is the season for Open Enrollment at many companies and presentations are being given on employee benefits and the audio recording of those presentations requires translation for narration. In our specialization of translation of healthcare human resource...