About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Challenges in multilingual typesetting
Challenges in multilingual typesetting can sometimes feel like unsolvable puzzles. Experienced and dedicated language service providers (LSP) will have the foresight to preempt certain difficulties that international DTP may pose and the skills and understanding to...
Handling creative copy in healthcare marketing translations
In an exciting development for healthcare marketing translations, the American Stroke Association has officially adopted the RÁPIDO acronym for stroke detection! Even if you work in a subject area that has nothing to do with strokes, the exploration of this milestone...
The wide spectrum of multilingual healthcare support
Whether you work directly with patients, create educational and marketing materials, or facilitate insurance coverage, you may be able to offer multilingual healthcare support in more ways than you think. In a clinical setting, translating documents such as pre- and...
Translation technology solutions and you
Most standard translation technology solutions’ primary functionalities are preparing content for translation, storing previous translations, and creating translated documents. Depending on your needs and capabilities, you may want to invest in software or a...
Navigating side effects of translation in healthcare
There is an unfortunately high number of ways that translation in healthcare can go wrong. We won’t dwell on the more obvious ones in this post since they’re, well, pretty obvious! It’s disturbingly easy to find news stories and social media posts about the alarming...
Translation process management: a case study
A project we worked on recently for a client with a tight turnaround time and restricted access to final source files created a perfect case study for how translation process management affects final outcomes. We’ll compare what our translation process management...
How to translate “living with HIV” and other questions for Spanish healthcare translations
The question of how to translate “living with HIV” might require a more complex answer than you’d expect for healthcare translations. For a translated pharmaceutical ad to receive promotional review committee (PRC) approval, we have to submit back translations into...
Spanish translation of diabetes information
If you’re looking into Spanish translation of diabetes information, you’ll be in excellent company. The US Centers for Disease Control and Prevention has both English and Spanish versions of their “Diabetes” page, which include general information about the condition,...
When to use back translation
Back translation is often represented as a quality assurance method, but we encourage our clients to carefully consider when to use back translation. The nature of language and of translation means that back translation doesn’t necessarily guarantee or improve...
Translating for Canada’s anti-spam legislation
If you're expanding into Canada, make sure you consider Canada's anti-spam legislation (CASL) as part of your business plan. It may seem like a small thing, but the fines for violations can be significant. So can the fines for failing to communicate in French with...