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About Advocating Global

We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.

Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.

Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.

Cross-Cultural Communication

Cross-Cultural Communication

When thinking about cross-cultural communication it is easy to fall into the trap of thinking in stereotypes. Research has shown that – although there are differences between cultures – they are not so straightforward. The three most salient dimensions for studying cross-cultural communication are: power distance, individualism/collectivism, and level of context.