About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
What are healthcare translation services?
The answer to that question may seem like a simple one, but whether you’re new to healthcare translation or have been involved in this industry for a while, answering that question can take us in myriad directions. Our aim here is to provide a general overview for...
Translations about HIV: awareness and pharma marketing
If Language Solutions did a “Wrapped,” à la Spotify, it would show that 38 of our projects in 2022 were translations about HIV. These included 2 global conferences (AIDS 2022 in Montreal and Fast-Track Cities 2022 in Seville), more than 77,500 words translated between...
Getting content reuse in translation right
Content reuse in translation can be a great way to maintain brand messaging, shorten turnaround times, and decrease costs. But it has to be done right. Since another election day will be here before we know it, we’re revisiting a news item from earlier this year that...
Comic Book typesetting
If you are a publisher and your clients want their comic books to reach new markets and they have their own translations to use, you may be looking for comic book typesetting to help take those translations into the design files. What does a publisher need to know...
International DTP: a crash course
While translation is about getting the message right, international DTP (desktop publishing) or typesetting is about getting the look right. We work with typesetters all over the world to create translated layouts that maintain the creative integrity of the original...
The challenges of choosing languages for translation
A common theme has been crossing our desks a lot this summer: choosing languages for translation. Before you can begin selecting qualified translators, making efficient use of technology, or researching terminology, you must establish your source and your target...
Language requirements for conferences in Quebec
A recent project that crossed our desk has presented us with an interesting issue: language requirements for conferences in Quebec. We do a good amount of translation into Canadian French and have written about our experiences and the various regulations around the...
Chinese phonosemantic naming
In our work with linguistic screening of new product/company names that need to be evaluated by speakers of other languages/cultures, we are often asked to screen those names by a Chinese speaker but instead, we recommend Chinese phonosemantic naming. Because Chinese...
Strategies for translation of value formularies
Translation of value formularies and preferred drug lists may not be as straightforward as it seems. The formularies we translate most often have six components: Headings (examples: Drug Name, Tier) Classifications or groups (examples: antifungals, NSAIDs, proton pump...
Pros and cons of automatic dubbing
In March 2022, Google opened early access to their automatic dubbing program, Aloud, to a limited number of audiovisual (AV) content creators. Currently Aloud only translates into four languages, albeit four of the ten most spoken languages in the world (according to...