About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Marketing translations: some common challenges
In the same way that a marketing campaign requires targeted creativity, marketing translations are typically an exercise in creative strategy. Elements like idioms and plays on words can make an ad or awareness campaign entertaining, attention-getting, or memorable....
Brand name evaluation for international markets
The importance of brand name evaluation for international markets may not be evident until it’s too late. Take Facebook’s decision to change its name to Meta. Hebrew speakers were quick to poke fun at the fact that “meta” is the feminine form of the adjective “dead,”...
Cultural awareness in healthcare
Cultural awareness in healthcare is the ability to perceive our own cultural beliefs, values, and customs, and to understand how they shape our decisions and behavior. All cultures have developed systems of beliefs to explain the cause of illness, how illness can be...
Use of the term Latinx in healthcare marketing: Considerations to make
If you type “use of the term Latinx in healthcare marketing” into Google, the first non-sponsored result is tellingly entitled “Latinx – to use or not to use?” If you click on that title, you find a blog post from market intelligence agency Mintel. But if you’re...
Avoiding common pitfalls in Spanish marketing translations
Four major questions that often come into play in Spanish marketing translations are 1) Which variant of Spanish? 2) Is the audience one person or more than one person? 3) Should formal or informal address be used? 4) Which gender markers are appropriate, or is gender...
Translation of open enrollment documents
For the translation of open enrollment documents, you may have multiple guides for different locations and repetition of content between them. How should you handle the translation of multiple open enrollments documents to be cost effective, given the repetition, as...
Making Translation a Priority: Benefits and Challenges
Making translation a priority may pose certain challenges if you are not a language services provider (LSP). But if you’re reading this, it’s probably because you know that the benefits are equally compelling. The good news is that a partnership with the right LSP can...
HR 3009 and Language Access Requirements for Creditors and Servicers
On May 7, 2021, the Committee on Financial Services of the U.S. House of Representatives introduced a bill (HR 3009) titled “To amend the Truth in Lending Act and the Real Estate Settlement Procedures Act of 1974 to establish language access requirements for creditors...
Health Translations in different languages
For organizations seeking health translations in different languages, there are a variety of resources available which we will list below. These are general patient education handouts in different languages on a variety of subjects, videos and more. By providing...
Translating Employee Benefit Communications: Total Rewards and More
Does your communications strategy around employee benefits include translating employee benefit communications such as Total Rewards statements, pension benefit statements, and health and well-being program options? Maybe you already have a strategic communication...