About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
The Case for Professional Video Subtitle Translations
While for some the question of watching a show or movie with or without closed captions is simply a matter of preference, for others, closed captions and professional video subtitle translations allow them to watch it at all. And 2020 has been a big year for...
What Are Telehealth Information Translations?
Translations and Interpreting as Part of Telehealth The importance of telehealth information translations may not be as obvious as the involvement of an interpreter for a telemedicine appointment, but this resource should not be overlooked. Of course including an...
Doing Translations Right for French Canada
French for Canada vs. French for France Did you know that, just like we’ve written about different variations of Spanish, translations for French Canada are not exactly the same as French translations for France? As we’ve posted about recently in reference to food...
Writing Clearly about COVID-19
Plain Language and COVID-19 Given the rate at which new discoveries are made about the novel coronavirus, writing clearly about COVID-19 is as important as ever. We've written before about providing translations of COVID-19 information, but here we’ll focus on another...
Top Tips on International Pharmaceutical Marketing Translation
Begin at the Beginning International pharmaceutical marketing translation will need to consider 3 main factors: Audience Laws and regulations Source content All 3 of these factors are closely intertwined. Audience matters for a few different reasons. In most countries...
An Introduction to French Translation for Advertising in Canada
In this post, we will turn our attention from French translation for food packaging for Canada to French translation for advertising in Canada. According to Statista, the Canadian advertising market ranked tenth on the global scale in 2016. Clearly plenty of companies...
French Translation for Food Packaging for Canada
Official Languages and French Translation for Food Packaging for Canada Even though Canada has a complex linguistic makeup, there are guidelines that clearly outline requirements for French translation for food packaging for Canada. Both French and English are...
Providing Translations of COVID-19 Information
Access to Information Providing translations of COVID-19 information is a significant step in ensuring that everyone knows how to protect themselves and their loved ones from contracting the novel coronavirus. It seems fair to say that every individual, organization...
Use a translation provider or ask your associates?
This may be a question you are considering when you are watching your budget and not sure of the benefits of using an external translation provider for the translation of your content. Perhaps you have hired a marketing firm to help you with your strategy. Many...
Translation of patient education handouts
Organizations need to determine whether they need to implement the translation of patient education handouts and materials as determined by the patient populations they have outreach with and the languages that those patient populations speak. With our specialization...