About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Machine Translation
Machine Translation: What is it? What is machine translation? Machine translation (MT) refers to automatic translation done by a computational engine, or program, which produces “complete” output in the target language based on source language input. It can be...
Machine Translation and Confidentiality
Machine Translation and Confidentiality Machine translation and confidentiality: not a problem often discussed. Once text is typed into a translation engine, such as Babylon, Google Translate or Bing, who owns the translation? When working with a language service...
Cross-Cultural Communication
When thinking about cross-cultural communication it is easy to fall into the trap of thinking in stereotypes. Research has shown that – although there are differences between cultures – they are not so straightforward. The three most salient dimensions for studying cross-cultural communication are: power distance, individualism/collectivism, and level of context.
Culturally Sensitive Medicine
Culturally Sensitive Medicine Culturally sensitive healthcare includes everything from marketing to patient education to service provision. With our focus and expertise on healthcare translations, we have previously written several times on topics such as targeting...
Linguistic Validation – Who, What, and Why?
Linguistic Validation is a set of processes designed to ensure that a translation is linguistically accurate, culturally appropriate, and validated by a professional in the field. It is a process mostly used in the translation of clinical trials, one our areas of...
Healthcare marketing to Millennials
When designing healthcare marketing to Millennials, consider that 21 percent are Hispanic and speak a foreign language at home. Millennials, who account for 75.3 million people in the U.S., are more racially and ethnically diverse than any prior generation. Their...
RTL Language Direction in CSS – basics
Here are few best practices on RTL formatting that come up from time to time in questions that we get.
Celebrating the work of a translator
We celebrate the work of a translator, who helps provide the world with a wealth of knowledge.
Product Marketing Translation Process
The process of translating product marketing for other markets differs from the process by which we work on other materials because the message is often short and packs a lot of meaning.
5 Reasons for Translating Open Enrollment Communication Materials
Here are five reasons for Benefit Managers and Consultants to consider Translating Open Enrollment Communication materials.