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Healthcare marketing to Millennials

Healthcare marketing to Millennials

When designing healthcare marketing to Millennials, consider that 21 percent are Hispanic and speak a foreign language at home.  Millennials, who account for 75.3 million people in the U.S., are more racially and ethnically diverse than any prior generation. Their...
Readability Adjustment

Readability Adjustment

We received an interesting email from another translation firm the other day seeking to add vendors who could assist them with readability adjustment. Many clients of this translation and interpretation firm have been requesting this service more and more. First of...
Decision to translate hashtags

Decision to translate hashtags

The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...
English to Vietnamese Healthcare Translations

English to Vietnamese Healthcare Translations

When we are requested to do translations of English to Vietnamese Healthcare Translations, we have to be mindful of generational differences in the language. According to the Census Bureau, the Vietnamese language in the United States is the fifth most spoken language...