About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Corporate Communications Blog
Global Corporate Communications include topics like Employee Benefit Communications, Public Relations, Change Management, Employee and Customer Satisfaction surveys, Employee Engagement, etc. Global Benefit Consultants have an edge in our industry by understanding the complex logistics of global communications. What we intend with this blog is to give professionals insights into translation and localization specific knowledge that can help them in achieving process efficiency and quality. Global Communications benefit from being proactive and knowledgeable about the risk factors in the translation industry and be a better advocate for the employees and managers that their clients want to engage with.
The Case for Professional Video Subtitle Translations
While for some the question of watching a show or movie with or without closed captions is simply a matter of preference, for others, closed captions and professional video subtitle translations allow them to watch it at all. And 2020 has been a big year for...
Doing Translations Right for French Canada
French for Canada vs. French for France Did you know that, just like we’ve written about different variations of Spanish, translations for French Canada are not exactly the same as French translations for France? As we’ve posted about recently in reference to food...
An Introduction to French Translation for Advertising in Canada
In this post, we will turn our attention from French translation for food packaging for Canada to French translation for advertising in Canada. According to Statista, the Canadian advertising market ranked tenth on the global scale in 2016. Clearly plenty of companies...
US Spanish Translations
Have you been tasked with having US Spanish translations done, and aren’t sure where to start? Many non-Spanish speakers wonder if the Spanish spoken in different parts of the world is different, and the matter of US Spanish translations adds further questions since...
Professional Interpreters
Many people grow up loving language and wanting to become a professional interpreter. Interpreting as a profession is heralded by a few modern conventions: (1) neutrality, (2) confidentiality, and (3) competence.
Why are Burmese Fonts so Problematic?
Burmese Fonts Burmese fonts can be confusing – not only is the script complex, but not all fonts are compatible with each other. Why is that? In this blog, we will discuss the history of the digital Burmese script and why its complicated path from paper to screen has...
Machine Translation
Machine Translation: What is it? What is machine translation? Machine translation (MT) refers to automatic translation done by a computational engine, or program, which produces “complete” output in the target language based on source language input. It can be...
Machine Translation and Confidentiality
Machine Translation and Confidentiality Machine translation and confidentiality: not a problem often discussed. Once text is typed into a translation engine, such as Babylon, Google Translate or Bing, who owns the translation? When working with a language service...
Cross-Cultural Communication
When thinking about cross-cultural communication it is easy to fall into the trap of thinking in stereotypes. Research has shown that – although there are differences between cultures – they are not so straightforward. The three most salient dimensions for studying cross-cultural communication are: power distance, individualism/collectivism, and level of context.
Legal Translation of Discovery Materials
In legal cases where foreign language documents provide the source of legal discovery, the quality of choice of translators can help or hurt the case. But just hiring quality translators with subject matter expertise might not be enough to convince the court about the validity of the translation. Our experience is that the translation accuracy is often used as the main argument for a defending or oppositing party to dismiss the materials. You need an advocate who is able defend the process by which translation quality is determined in court.