About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Marketing Translation and Global Branding
Our Global Marketing Translation and Global Branding Blog is for marketing professionals, designers and writers who are involved in translation of brand messaging, websites, brochures, flyers, etc. We also address product naming and creative writing (copywriting) best practices. Foreign Markets are often one of the key growth strategies of businesses selling products and services. Brand Managers and Marketing Managers need to control consistency and accuracy in their messaging in other languages. This challenge often requires a new set of skills, a global mindset, and marketing professionals that embrace this challenge will ultimately be more successful in their jobs as they advocate for their foreign language end users.
An Introduction to French Translation for Advertising in Canada
In this post, we will turn our attention from French translation for food packaging to French translation for advertising in Canada. According to Statista, the Canadian advertising market ranked tenth on the global scale in 2016. Clearly plenty of companies see the...
French Translation for Food Packaging for Canada
Official Languages and French Translation for Food Packaging for Canada Even though Canada has a complex linguistic makeup, there are guidelines that clearly outline requirements for French translation for food packaging for Canada. Both French and English are...
Spanish Website Translations and Personas
Spanish website translations involve a lot of moving parts. The translations themselves are obviously a significant aspect of the project, but there’s also the question of design. Do you want your English and Spanish language sites to look identical except for the...
US Spanish Translations
Have you been tasked with having US Spanish translations done, and aren’t sure where to start? Many non-Spanish speakers wonder if the Spanish spoken in different parts of the world is different, and the matter of US Spanish translations adds further questions since...
RTL Language Direction in CSS – basics
Here are few best practices on RTL formatting that come up from time to time in questions that we get.
Product Marketing Translation Process
The process of translating product marketing for other markets differs from the process by which we work on other materials because the message is often short and packs a lot of meaning.
Is it Necessary to Outline Fonts in InDesign?
When delivering translated text that is typeset in InDesign, we often get the request to send back the InDesign files to the printer. This is usually not an issue when the translation is set with the same font as the English. However, it’s common practice with Asian languages or languages with complex font layouts for printers to request design files that are outlined.
Transcreation
Transcreation is the process by which a message gets adapted for a foreign or local market in another language, without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural) meaning is packed into the least amount of content.
Identification of foreign languages in translation
When you work with languages all the time, it gets easier to identify languages instantly and notice mistakes without even knowing the meaning. For instance, you don’t need to know anything about the Chinese written language to quickly see whether or not your content...
Decision to translate hashtags
The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...