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Are you intentionally diluting your brand?

Are you intentionally diluting your brand?

How do your marketing publications drive results? It is necessary to build a business case for your global communications or you risk diluting your brand. We are passionate about opening minds and shaping perspectives of people and organizations as they create...

The Reactive Stages of Localization Maturity

The majority of organizations beginning to use global communications are in the reactive stages of Localization maturity. Organizations can use the LSI Global Communication Maturity Model as a benchmark for progression when using global communications (foreign...