About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Healthcare Communications Blog
Our Healthcare Communications Blog is intended for healthcare professionals, employee benefit managers and pharmaceutical marketing professionals to get a better understanding of the role that translation plays in the healthcare industry. We work in fields of Managed Care, Pharmaceutical Marketing, Clinical Trials (Surveys), Open Enrollment and Employee Benefit Communications in the United States. While we focus a lot on hot topics like Spanish translations and the Hispanic population, there is also an increasing pressure to provide patient, member or employee communications in Chinese, Vietnamese, Korean and other emerging languages. This puts the pressure on healthcare communication managers to be proficient in understanding how to deal with translation, localization and culture in the healthcare translations field.
With this blog, we intend to make every manager in the healthcare industry a little more globally minded and therefore, a better advocate for the foreign language end user
Patient Education Healthcare Translation
The costs of patient education healthcare translation may seem high, but the costs of neglecting to provide this resource are likely to be even higher. And arguably more importantly, the benefits of patient education healthcare translation can easily outweigh the...
What’s Culture Got to Do with It?
You may have heard people say that "karma's a b!+c#," but have you ever heard anyone describe karma in the context of cultural beliefs affecting healthcare outcomes? In our last blog post, we explored the effects of making, or not making, healthcare communications in...
Language Access and Limited English Proficiency Speakers
The importance of providing language access to LEP speakers via translated materials, information on one’s language rights, and quality interpreting cannot be overstated.
Culturally Sensitive Medicine
Culturally Sensitive Medicine Culturally sensitive healthcare includes everything from marketing to patient education to service provision. With our focus and expertise on healthcare translations, we have previously written several times on topics such as targeting...
Linguistic Validation – Who, What, and Why?
Linguistic Validation is a set of processes designed to ensure that a translation is linguistically accurate, culturally appropriate, and validated by a professional in the field. It is a process mostly used in the translation of clinical trials, one our areas of...
Healthcare marketing to Millennials
When designing healthcare marketing to Millennials, consider that 21 percent are Hispanic and speak a foreign language at home. Millennials, who account for 75.3 million people in the U.S., are more racially and ethnically diverse than any prior generation. Their...
5 Reasons for Translating Open Enrollment Communication Materials
Here are five reasons for Benefit Managers and Consultants to consider Translating Open Enrollment Communication materials.
Readability Adjustment
We received an interesting email from another translation firm the other day seeking to add vendors who could assist them with readability adjustment. Many clients of this translation and interpretation firm have been requesting this service more and more. First of...
Decision to translate hashtags
The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...
Revised Common Rule (45 CFR 46) incorporates health literacy principles
On July 20, 2018, the Office for Human Research Protections (OHRP) made available guidance documents that relate to the three burden-reducing provisions in the revised Common Rule. Institutions may choose to implement these three provisions during the delay period for...