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Plain Language and Health Literacy Blog

Culturally Sensitive Medicine

Culturally Sensitive Medicine Culturally sensitive healthcare includes everything from marketing to patient education to service provision. With our focus and expertise on healthcare translations, we have previously written several times on topics such as targeting...

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Linguistic Validation – Who, What, and Why?

Linguistic Validation is a set of processes designed to ensure that a translation is linguistically accurate, culturally appropriate, and validated by a professional in the field. It is a process mostly used in the translation of clinical trials, one our areas of...

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Healthcare marketing to Millennials

When designing healthcare marketing to Millennials, consider that 21 percent are Hispanic and speak a foreign language at home.  Millennials, who account for 75.3 million people in the U.S., are more racially and ethnically diverse than any prior generation. Their...

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Readability Adjustment

We received an interesting email from another translation firm the other day seeking to add vendors who could assist them with readability adjustment. Many clients of this translation and interpretation firm have been requesting this service more and more. First of...

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Decision to translate hashtags

The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...

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Responsible Medical Translations

Providing responsible medical translations at every step of the way during the healthcare journey is a major challenge for a health organization. In the Healthcare industry, many foreign language speaking patients go through a fragmented system of...

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English to Vietnamese Healthcare Translations

When we are requested to do translations of English to Vietnamese Healthcare Translations, we have to be mindful of generational differences in the language. According to the Census Bureau, the Vietnamese language in the United States is the fifth most spoken language...

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Translation for narration

Now is the season for Open Enrollment at many companies and presentations are being given on employee benefits and the audio recording of those presentations requires translation for narration.  In our specialization of translation of healthcare human resource...

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