If you’re expanding into Canada, make sure you consider Canada’s anti-spam legislation (CASL) as part of your business plan. It may seem like a small thing, but the fines for violations can be significant. So can the fines for failing to communicate in...
If you go to market in Québec, your brand wouldn’t survive without French translation for Canada. Consumers in the province of Québec expect US-based companies to communicate in both English and French. If you don’t, they can file a complaint to the OQLF,...
