Re-posted from our blog Metrics for Multilingual Communications on May of 2012: http://langsolinc.blogspot.com/2012/05/case-study-purchase-decisions-that-can.html We track all of our quote performances which enable us to see how well we do in converting bid requests...
You cannot change what has happened in the past. However, you can learn from it by identifying those behaviors that have both helped and hindered your company in the past. Those are the lagging indicators. You can greatly benefit from understanding these behaviors and...
A number of factors affect an organization’s position on the Global Communication Maturity Model™ (GCMM). In organizations that are just beginning to respond to international marketing demands, process management efficiencies are usually driven at the operational...
Consider the following three basic questions to look at ROI of Global Communications: What behavior are we trying to influence (what are desired measurable outcomes)? What do we define as success (what are our goals)? How much should we spend to get to that success...
One of the most important objectives in a Global communications plan is to “Build a business case for your decision to translate for a particular market.” This is one of our key objectives in our Global Readiness Scorecard that we designed for clients to...
We provide survey translation services for clients implementing an online survey using a variety of survey platforms that are on the market such as Qualtrics, SnapSurveys and SurveyGizmo. The first thing that you should know – to save you time and costs...
