Many organizations have a well-established Corporate Style Guide. These style guides are the guiding principles for writers, designers and managers to develop a brand-consistent message. However, these principles may not always apply in other markets and not many...
Food tables or Meal Plates based on ingredients that are common to the average American may not always be as effective when communicating to immigrant families familiar with different cuisines and nutritional makeup. Nutritional information for diabetes patients is...
Why should an organization such as a Health Plan translate their material into other languages for their members? Language Access for people with Limited English Proficiency (LEP) is governed under Title VI of Civil Rights Act of 1964. This law prohibits...
If you go to market in Québec, your brand wouldn’t survive without French translation for Canada. Consumers in the province of Québec expect US-based companies to communicate in both English and French. If you don’t, they can file a complaint to the OQLF,...
For organizations that must communicate in multiple languages to their employees or consumers, defining your global communications strategy is an important step to ensure predictable outcomes, repeatable processes and standardized methodologies. It is by far the...
Although the term “disparities” often is interpreted to mean racial or ethnic disparities, many dimensions of disparity exist in the United States, particularly in health. If a health outcome is seen in a greater or lesser extent between populations, there is...
