Breaking down and understanding the Global Communication Maturity Model™ (also known in our industry as Localization Maturity)
Our Global Communication Maturity Model reveals the stages through which organizations will progress when implementing a multilingual communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
Our model shows 4 key dynamics of maturity:
- Scope of work increases exponentially and can take over domestic work. Volume increases by adding more content (usually top-down) and by adding languages. Language support of less strategic content is justified at higher stages of maturity due to automation and processes that make it more cost efficient to work with high volume levels. Levels of acceptable quality get more diversified as you go up on the maturity level as well.
- Process Focus is most important in the early stages of maturity before standardization and centralization (and certification) controls the process. The process focus in mature stages focuses more on control audit and improvement.
- Technology Maturity is usually an investment in content management systems needed to move to a mature stage and grows further by means of technology automation. The level and timing of that investment differ between organizations as budgets usually control the decision-making process, but the critical stages start at High Risk. Budget conflict is a possibility when organizations not able to justify their investment in technology. Organizations go out to find support from their LSP to manage and control technology until they make the investment to take control content for translation.
- LSP Involvement shows that in the first 4 stages (reactive stages), the LSP plays an important role in Localization Maturity. That involvement continues in the mature stages, but organizations work to become more self-sufficient where LSPs are an integral part of a systematic process.
How mature is your organization? Where would you place your organization on the model? Want to learn more or want help with pinpointing a few key objectives to work on? Give us a call or shoot us an email.