Re-posted from our Metrics for Multilingual Communications Blog on Friday, August 9, 2013:
The majority of organizations beginning to use global communications are in a Reactive stage of Localization maturity.
Organizations can use the Maturity Model as a benchmark to see the growth model that they will go through when using global communications (foreign language translations). This model can help organizations see that they are not alone and do not have to start from scratch on defining all the key processes on their end that put them at risk during their growth.
Scroll through our presentation to learn more:
There are some language service providers (LSPs) that are starting to adopt Common Sense Advisory’s Localization Maturity Model in their approach with new or existing clients. Our proprietary model goes more in depth through the first four stages as 80% of organizations are somewhere in these 4 stages which are all characterized as reactive stages. As an assessment tool to help our clients, we developed the Global Communications Readiness Audit to help identify the key objectives and areas in their organization on which to focus at a particular time.
An organization does not need to hire an LSP as a separate consulting firm to come in for indefinite periods of time and define objectives. Other LSPs may have good ideas and best practices to share with you but organizations really need a documented standard in place. In 2009, we developed a Balanced Scorecard for the Industry with 20 key objectives along with measures, KPIs and a SWOT analysis. This is the standard that organizations can begin using to save cost and time and begin innovating.
Let us know if you would like to start the conversation to see if we would be the right fit for you and your organization.
Updated: September, 2016: We have now put our assessment of an organization online so that by answering 5 questions, we will estimate your placement on the Global Communication Maturity Model, identify your risks and show you areas where you can get help. Take our assessment!