Product Name Evaluation (also called Linguistic Screening of Product Names) is a process by which a name of a product or service or a tagline is tested for use in foreign markets. Typically, there are two processes that can be chosen for testing. One is a Gut level check, by which typically many names are narrowed down to a list of a few candidates. The other is a Deep dive into Product Name Evaluation or Linguistic Screening by which additional aspects of a name are tested by typically two or more linguists. This infographic is a quick overview of those two options and the basic elements that we test. For a more in-depth view of the linguistic screening process, head over to our Linguistic Screening services page.
