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RTL Language Direction in CSS – basics

RTL Language Direction in CSS – basics

Here are a few best practices on Right to Left (RTL) formatting that have come up with developers tasked with RTL languages like Arabic, Hebrew and Farsi. Formatting RTL Text for your website can made more easy by using the language direction CSS style property. This...
Product Marketing Translation Process

Product Marketing Translation Process

Our conversations with marketing agencies and brand managers about translating their product marketing campaigns often start with mapping out the translation process. The process of translating product marketing campaigns is not the same as any regular translation...
Is it Necessary to Outline Fonts in InDesign?

Is it Necessary to Outline Fonts in InDesign?

When delivering translated text that is typeset in InDesign, we often get the request to send back the InDesign files to the printer. This is usually not an issue when the translation is set with the same font as the English. However, it’s common practice with Asian...
Transcreation

Transcreation

Transcreation is the process by which a message gets adapted for a foreign or local market in another language without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural)...
5 Tips for Bilingual Layout

5 Tips for Bilingual Layout

Most translation requests for a bilingual design are not set up in a bilingual layout in the design template/file such as InDesign. We get design files that were already developed in one language and need to be converted to a bilingual layout. The conversion of a...
Foreign Language Video Translation

Foreign Language Video Translation

We periodically get this request from agencies asking for video translation and it’s never an easy sell. What do you do when you get a few hours of foreign language footage that you need to cut into a few minute video, and your editor does not speak the...