We are often asked about linguistic screening of new product or company name by a Chinese speaker, and we always recommend Chinese phonosemantic naming instead. To screen the English name, you have to assume the reader or speaker will have some familiarity with the...
If you’re looking for Canadian French marketing translations to expand to the Canadian market, you’ve come to the right place! The Canadian market is not entirely homogenous to the US market, and as large retailers have experienced in the past, it takes...
International food packaging translation is a bit like following a recipe: it must include the necessary ingredients in the correct proportions and prepared in a certain way. These “ingredients” will vary by market, which is a lesson that European grocery giant Tesco...
In the same way that a marketing campaign requires targeted creativity, marketing translations are typically an exercise in creative strategy. Elements like idioms and plays on words can make an ad or awareness campaign entertaining, attention-getting, or memorable....
The importance of brand name evaluation for international markets may not be evident until it’s too late. Take Facebook’s decision to change its name to Meta. Hebrew speakers were quick to poke fun at the fact that “meta” is the feminine form of the adjective “dead,”...
Four major questions that often come into play when doing marketing translations in Spanish are 1) Which variant of Spanish? 2) Is the audience one person or more than one person? 3) Should formal or informal address be used? 4) Which gender markers are appropriate,...
