Contributor: David, Typesetting Manager It’s not often that an InDesign file is created with the idea in mind that it will go into another language. But there are common production practices and design concepts that can make localizing (translating) the InDesign file...
There is a whole array of considerations that marketers and product developers go through before they even decide on a product name in their domestic market. However, these considerations are often overlooked during product name testing or brand name testing for their...
Are you searching for website localization and translation services and find the information overwhelming? Not sure where to start? If your organization is in the first 4 stages of Localization Maturity, you may want to consider a company that can work with you on...
St. Louis’ Business Journal’s cover story of the February 20 – 26 edition reads “Will Cuba Light Up St. Louis?” While it being an obvious reference to Cuban cigars, the burning question is what kind of effect the recent Regulatory...
Expanding into the Canadian market has become appealing to many US-based retailers, but this move is not without considerable challenges when it comes to properly handling retail marketing and HR in Canada. While the Canadian market offers proximity, general...
We have mentioned in earlier posts that the decision to centralize control over your messaging will impact your brand identity. Centralization of brand messaging is the first step in creating a consistent brand identity. When it comes to multilingual communications,...
