Product Name Evaluation (also called Linguistic Screening of Product Names) is a process by which a name of a product or service or a tagline is tested for use in foreign markets. And there’s more to it than you might think! Of course there are the obvious red...
Open Source free Web Fonts have made it a lot easier for web designers to be artistic. Forbes recently wrote an article about the web design trends to watch in 2016 and in that article, they pointed out to be on the lookout for more exotic fonts to accompany a more...
Localization is as much about cultural relevance as it is about intent. When reading the manual of a recently purchased Dyson handheld vacuum, I found an interesting localization issue in their print materials: Dyson’s digital motor operates at 110,000...
Patient Education by Big Pharma was the subject of a new marketing report on Medical Marketing & Media. The article describes two initiatives, Fit2Me by AstraZeneca and Living Like You by Novartis, that are raising the stakes when it comes to patient education...
If you go to market in Québec, your brand wouldn’t survive without French translation for Canada. Consumers in the province of Québec expect US-based companies to communicate in both English and French. If you don’t, they can file a complaint to the OQLF,...
Re-posted from our blog Metrics for Multilingual Communications on May of 2012: http://langsolinc.blogspot.com/2012/05/case-study-purchase-decisions-that-can.html We track all of our quote performances which enable us to see how well we do in converting bid requests...
