Complex decisions require effective communications and despite the growing bilingualism of Hispanics, there is still a great need for adequately translating open enrollment materials and providing consistent messaging across many different providers. We specialize in...
By Melissa Wurst I was watching an episode of the TV show “Blackish” last night and it started off with Dre talking about why some black people don’t go to the doctor. He was talking about his parent’s generation. My health literacy interests...
Patient Education by Big Pharma was the subject of a new marketing report on Medical Marketing & Media. The article describes two initiatives, Fit2Me by AstraZeneca and Living Like You by Novartis, that are raising the stakes when it comes to patient education...
Food tables or Meal Plates based on ingredients that are common to the average American may not always be as effective when communicating to immigrant families familiar with different cuisines and nutritional makeup. Nutritional information for diabetes patients is...
Why should an organization such as a Health Plan translate their material into other languages for their members? Language Access for people with Limited English Proficiency (LEP) is governed under Title VI of Civil Rights Act of 1964. This law prohibits...
Although the term “disparities” often is interpreted to mean racial or ethnic disparities, many dimensions of disparity exist in the United States, particularly in health. If a health outcome is seen in a greater or lesser extent between populations, there is...
