I was at my doctor’s office this morning and as a patient, I tend to look through the lens of health literacy at the entire visit while there. That lens leads me to read signage, watch and listen to discussions and interactions and assess my own visit. I look...
In customizing your content for the intended reader, you have to consider their literacy level, age, gender, culture and their language when you decide to do healthcare translations for the target audience. This post will focus on localizing that information for the...
The plain language writing approach looks at strategies in the initial introduction of any document. That introduction can be so very important, as the reader’s first perception is influenced by the way that the topic is introduced and presented. This may be a...
Healthcare engagement is a hot topic in the healthcare industry. Healthcare communications have become more personal and topics in healthcare marketing are more focused on members’ specific needs. We’ve looked at our services and defined how these can...
No, we’re not talking about email attachments. We’re talking about source language attachment and how it can complicate the process of implementing Plain Language Writing in the organization. There are various reasons why someone would push back on...
