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Don’t dilute your brand! Brand identity and translations

Don’t dilute your brand! Brand identity and translations

If you are managing global communications for your organization, you have to consider how your brand identity and translations of your global content impact each other.  The centralization of brand messaging is the first step in creating a consistent brand identity....
Why you should always hire a professional interpreter

Why you should always hire a professional interpreter

We’ve applied the adage “an ounce of prevention is worth a pound of cure” to managing pain points in translation, but the same can be said for the decision to hire a professional interpreter or translator when you are working with someone who has limited English...
Making Translation a Priority: Benefits and Challenges

Making Translation a Priority: Benefits and Challenges

Making translation a priority may pose certain challenges if you are not a language services provider (LSP). But if you’re reading this, it’s probably because you know that the benefits are equally compelling. The good news is that a partnership with the right LSP can...
Top 5 Localization Tools

Top 5 Localization Tools

Our top 5 localization tools aren’t just for language services professionals (LSPs)! In fact, while we are an LSP, we bring more of a project management perspective to organization and efficiencies. Whether you’re just beginning to work with translations for your...
Use a translation provider or ask a coworker?

Use a translation provider or ask a coworker?

This may be a question you are considering when you are watching your budget and not sure of the benefits of using an external translation provider for the translation of your content.  Perhaps you have hired a marketing firm to help you with your strategy.  Many...
Eliminating Pain Points in Translation

Eliminating Pain Points in Translation

In this post we’re going to interpret the adage “an ounce of prevention is worth a pound of cure” as “starting at the source can help eliminate pain points in translation.” Preparing content for translation can prevent delays, additional costs and...