In our approach to translation strategy, we talk about “building a business case for translation for a particular market”. When faced with a limited budget, organizations should think strategically about their globalization efforts. For what markets and in...
Changing translation vendors can feel daunting, but it doesn’t have to be. Just like switching mechanics or internet service providers, it can involve some up-front logistical investment but is well worth it if it ultimately leads to a better partnership resulting in...
Content reuse in translation can be a great way to maintain brand messaging, shorten turnaround times, and decrease costs. But it has to be done right. Since another election day will be here before we know it, we’re revisiting a news item from earlier this year that...
While translation is about getting the message right, international DTP (desktop publishing) or typesetting is about getting the look right. We work with typesetters all over the world to create translated layouts that maintain the creative integrity of the original...
A common theme has been crossing our desks a lot this summer: choosing languages for translation. Before you can begin selecting qualified translators, making efficient use of technology, or researching terminology, you must establish your source and your target...
In March 2022, Google opened early access to their automatic dubbing program, Aloud, to a limited number of audiovisual (AV) content creators. Currently Aloud only translates into four languages, albeit four of the ten most spoken languages in the world (according to...
