These tips and peeves for website localization or website translation, as it is also known, can be used for any size company. We’ve seen the good, the great, the bad and the ugly. This article is useful for web designers, IT folks, corporate marketers,...
Video has surged as one of the main forms of media used in corporate marketing and internal communications, and subtitling services allow you to bring your videos to a wider audience without having to reshoot them. There are several ways to handle your corporate video...
The Technology Landscape around Video Subtitles Standards is changing. Services like YouTube, Netflix, Hulu and Amazon are leading the way in changing the expectations around subtitles by providing subtitles on a massive scale to millions of viewers every day, and...
Brand Messaging. We talk about it all the time when we are translating brand messaging. But what is messaging? According to SalesForce, brand messaging refers to “the underlying value proposition conveyed and language used in your content. It’s what makes buyers...
Product Name Evaluation (also called Linguistic Screening of Product Names) is a process by which a name of a product or service or a tagline is tested for use in foreign markets. And there’s more to it than you might think! Of course there are the obvious red...
Open Source free Web Fonts have made it a lot easier for web designers to be artistic. Forbes recently wrote an article about the web design trends to watch in 2016 and in that article, they pointed out to be on the lookout for more exotic fonts to accompany a more...
