Brand Messaging. We talk about it all the time when we are translating brand messaging. But what is messaging? According to SalesForce, brand messaging refers to “the underlying value proposition conveyed and language used in your content. It’s what makes buyers...
One of the translation industry’s research firm, CommonSense Advisory, approaches localization maturity from two directions: Buyer-side maturity (what we call Localization Maturity and LSP Maturity (Supplier-side – Language Service Providers). Because...
Open Enrollment Infographic Get prepared for the 2017 Season with our Open Enrollment Infographic that focuses specifically on Spanish translation of your materials for this employee population. Read more about in our blog post on Translating Open Enrollment for...
Product Name Evaluation (also called Linguistic Screening of Product Names) is a process by which a name of a product or service or a tagline is tested for use in foreign markets. And there’s more to it than you might think! Of course there are the obvious red...
Open Source free Web Fonts have made it a lot easier for web designers to be artistic. Forbes recently wrote an article about the web design trends to watch in 2016 and in that article, they pointed out to be on the lookout for more exotic fonts to accompany a more...
Many people don’t realize that healthcare translations for diverse communities are for those people who live right here in the U.S. and speak a variety of different languages other than English. So what kind of organizations are asking for...
