This post highlights some of the core competencies of website translation that organizations should look for when it comes to website translation or website localization as it is also known. With so many technology options to get websites to other markets, where do...
Supplier Diversity Programs are recognized by many global brands as a strategic competitive advantage. In the Healthcare industry, supplier diversity is mostly encouraged through state-funded programs by state mandate. This is why for our Healthcare Translation...
Complex decisions require effective communications and despite the growing bilingualism of Hispanics, there is still a great need for adequately translating open enrollment materials and providing consistent messaging across many different providers. We specialize in...
Multinational organizations are traditionally not “born global,” but rather they start out having a local focus and over time take advantage of opportunities to expand globally and Invest in Global Competence. Born Global organizations are at a rise and...
By Melissa Wurst I was watching an episode of the TV show “Blackish” last night and it started off with Dre talking about why some black people don’t go to the doctor. He was talking about his parent’s generation. My health literacy interests...
Patient Education by Big Pharma was the subject of a new marketing report on Medical Marketing & Media. The article describes two initiatives, Fit2Me by AstraZeneca and Living Like You by Novartis, that are raising the stakes when it comes to patient education...
