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Getting your InDesign file translation-ready

Getting your InDesign file translation-ready

Contributor: David, Typesetting Manager It’s not often that an InDesign file is created with the idea in mind that it will go into another language. But there are common production practices and design concepts that can make localizing (translating) the InDesign file...
Global Readiness Audit

Global Readiness Audit

Re-posted from our Metrics for Multilingual Communications Blog: Global Readiness Audit A self-assessment audit for your global communication needs can be a valuable tool to determine your current situation, to set goals and to find areas of improvement that have the...
Metrics for Linguistic Screening of Product Names

Metrics for Linguistic Screening of Product Names

There is a whole array of considerations that marketers and product developers go through before they even decide on a product name in their domestic market. However, these considerations are often overlooked during product name testing or brand name testing for their...
Too little focus on Leading Indicators

Too little focus on Leading Indicators

Edited version from our Metrics for Multilingual Communications Blog: Too much focus on lagging measures. A number of factors affect an organization’s position on the Global Communication Maturity Model 2.0™ (GCMM). In organizations that are just beginning to respond...
Website Localization Services….where do you start?

Website Localization Services….where do you start?

Are you searching for website localization and translation services and find the information overwhelming?  Not sure where to start? If your organization is in the first 4 stages of Localization Maturity, you may want to consider a company that can work with you on...
Spanish Translation for Cuba

Spanish Translation for Cuba

St. Louis’ Business Journal’s cover story of the February 20 – 26 edition reads “Will Cuba Light Up St. Louis?” While it being an obvious reference to Cuban cigars, the burning question is what kind of effect the recent Regulatory...