Transcreation
Transcreation is the process by which a message gets adapted for a foreign or local market in another language without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural)...
Identification of foreign languages in translation
When you work with languages all the time, it gets easier to identify languages instantly and notice mistakes without even knowing the meaning. For instance, you don’t need to know anything about the Chinese written language to quickly see whether or not your content...
Decision to translate hashtags
The decision to translate hashtags and manage and cultivate a social media campaign around that requires planning. Think of the English campaign creation and the work that goes into the brand creation and the hashtags that reinforce that message. When that copy goes...
Translation for narration
Now is the season for Open Enrollment at many companies and presentations are being given on employee benefits and the audio recording of those presentations requires translation for narration. In our specialization of translation of healthcare human resource...
5 Tips for Bilingual Layout
Most translation requests for a bilingual design are not set up in a bilingual layout in the design template/file such as InDesign. We get design files that were already developed in one language and need to be converted to a bilingual layout. The conversion of a...