Every business deals with proposals that end up in a loss and with us, that proposal may be a translation quote. A loss that happens is an opportunity for us to learn about how we do business. An important first step of any quoting process is trying to figure out...
We periodically get this request from agencies asking for foreign language Video Translation and it’s never an easy sell. What do you do when you get a few hours of foreign language footage that you need to cut into a few minute video, and your editor does not...
Sometimes we come across a translation project that requires a different approach than usual and Translating Conditional Statements is one of those projects and this is where certified Localization Project Management is essential. Like the one we had recently...
Recently, we’ve been dealing with some interesting font license problems we have not seen much before. We wrote earlier how free web fonts can become a problem when used in localization. Most print design that we see used are licensed fonts that are either...
Whenever we are asked about who is doing our translations, the common expectation is that either we do the work “in-house” or we just “send it out” to “a translator.” However, the translator community, at least within Language...
Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese product names benefit more from a phono-semantic matching process by which the...
