If you wonder what makes paying for professional crisis communication translations worth it, terminology management should be at the top of your list. One example is a corporate communications project we worked on when a company was closing one of their facilities....
These tips and peeves for website localization or website translation, as it is also known, can be used for any size company. We’ve seen the good, the great, the bad and the ugly. This article is useful for web designers, IT folks, corporate marketers,...
Video has surged as one of the main forms of media used in corporate marketing and internal communications, and subtitling services allow you to bring your videos to a wider audience without having to reshoot them. There are several ways to handle your corporate video...
The Technology Landscape around Video Subtitles Standards is changing. Services like YouTube, Netflix, Hulu and Amazon are leading the way in changing the expectations around subtitles by providing subtitles on a massive scale to millions of viewers every day, and...
We’ll be turning the focus on ourselves and talking about our brand themes in this installment of our LSP Maturity series. McKinsey&Co. wrote about a study that compares how businesses and their customers view the same themes around the brand of an...
Brand Messaging. We talk about it all the time when we are translating brand messaging. But what is messaging? According to SalesForce, brand messaging refers to “the underlying value proposition conveyed and language used in your content. It’s what makes buyers...
