Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese product names benefit more from a phono-semantic matching process by which the...
The teach back method is used in many different types of scenarios when working one on one with patients but we are going to look at using the teach back method for patient advocacy on the phone. Your organization may have customer service representatives or clinical...
We talk a lot about building up Global Competence in the organization, but what does it mean? Does it mean that everyone in the organization needs to know the ins and outs of Global Commerce? Does it mean that everyone is Culturally Sensitive? When does Global...
Preparing for the 2018 Open Enrollment season? Even though summer season is just about to begin, many Plan Managers and Human Resource Benefit consultants are probably already thinking about preparing their business case for senior leadership on reasons why to...
Developing your own Multilingual Call Center may not be feasible for many small to medium sized business. Here are some considerations when using Phone Interpreting Services for multilingual call center support: First of all, there is the investment question. When the...
In a John Deere commercial we see how a customer receives an eye opening statement from the salesman: “It’s not how fast you mow, it’s how well you mow fast”. What follows is a hilarious repeat of the same statement in various unrelated...
