A recent project that crossed our desk has presented us with an interesting issue: language requirements for conferences in Quebec. We do a good amount of translation into Canadian French and have written about our experiences and the various regulations around the...
We are often asked about linguistic screening of new product or company name by a Chinese speaker, and we always recommend Chinese phonosemantic naming instead. To screen the English name, you have to assume the reader or speaker will have some familiarity with the...
Translation of value formularies and preferred drug lists may not be as straightforward as it seems. The formularies we translate most often have six components: Headings (examples: Drug Name, Tier) Classifications or groups (examples: antifungals, NSAIDs, proton pump...
In March 2022, Google opened early access to their automatic dubbing program, Aloud, to a limited number of audiovisual (AV) content creators. Currently Aloud only translates into four languages, albeit four of the ten most spoken languages in the world (according to...
If you’re looking for Canadian French marketing translations to expand to the Canadian market, you’ve come to the right place! The Canadian market is not entirely homogenous to the US market, and as large retailers have experienced in the past, it takes...
If you are managing global communications for your organization, you have to consider how your brand identity and translations of your global content impact each other. The centralization of brand messaging is the first step in creating a consistent brand identity....
