When a translator is working on a translation of audio scripts for narration, they have to write for voiceover which has different requirements than writing for print. It’s usually good project management that guides the translator in this process to ensure that this...
International food packaging translation is a bit like following a recipe: it must include the necessary ingredients in the correct proportions and prepared in a certain way. These “ingredients” will vary by market, which is a lesson that European grocery giant Tesco...
We’ve applied the adage “an ounce of prevention is worth a pound of cure” to managing pain points in translation, but the same can be said for the decision to hire a professional interpreter or translator when you are working with someone who has limited English...
In the same way that a marketing campaign requires targeted creativity, marketing translations are typically an exercise in creative strategy. Elements like idioms and plays on words can make an ad or awareness campaign entertaining, attention-getting, or memorable....
The importance of brand name evaluation for international markets may not be evident until it’s too late. Take Facebook’s decision to change its name to Meta. Hebrew speakers were quick to poke fun at the fact that “meta” is the feminine form of the adjective “dead,”...
Cultural awareness in healthcare is the ability to perceive our own cultural beliefs, values, and customs, and to understand how they shape our decisions and behavior. All cultures have developed systems of beliefs to explain the cause of illness, how illness can be...
