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Brand Management Blog

French Translation for Food Packaging for Canada

Official Languages and French Translation for Food Packaging for Canada Even though Canada has a complex linguistic makeup, there are guidelines that clearly outline requirements for French translation for food packaging for Canada. Both French and English are...

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Spanish Website Translations and Personas

Spanish website translations involve a lot of moving parts. The translations themselves are obviously a significant aspect of the project, but there’s also the question of design. Do you want your English and Spanish language sites to look identical except for the...

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US Spanish Translations

Have you been tasked with having US Spanish translations done, and aren’t sure where to start? Many non-Spanish speakers wonder if the Spanish spoken in different parts of the world is different, and the matter of US Spanish translations adds further questions since...

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Product Marketing Translation Process

The process of translating product marketing for other markets differs from the process by which we work on other materials because the message is often short and packs a lot of meaning.

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Is it Necessary to Outline Fonts in InDesign?

When delivering translated text that is typeset in InDesign, we often get the request to send back the InDesign files to the printer. This is usually not an issue when the translation is set with the same font as the English. However, it’s common practice with Asian languages or languages with complex font layouts for printers to request design files that are outlined.

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Transcreation is the process by which a message gets adapted for a foreign or local market in another language, without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural) meaning is packed into the least amount of content.

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5 Tips for Bilingual Layout

Creating a bilingual design should never be the sole responsibility of your Language Service Provider. Creating a bilingual layout requires making a lot of design decisions that need to be worked through in the creative process. Here are 5 tips.

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Foreign Language Video Translation

What do you do when you get a few hours of foreign language footage that you need to cut into a few minute video, and your editor does not speak the language? We periodically get this request from agencies asking for video translation and it’s never an easy sell. This post suggests a more strategic approach to ensure that your budget meets both need and ROI.

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Font License Issues with Multilingual Typesetting

Use of Fonts in Multilingual Typesetting has never been a big problem before. But as design firms are burdened to upkeep their font license policies and the growing influence of cloud based services has increased the pressure on vendors to get their own fonts to be able to work with their client’s designs. This is a cost to the industry that somehow needs to be recouped. What would be some other ideas that could help deal with font license issues?

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