Language Solutions

230 S. Bemiston Ave., Suite 610
St. Louis, MO 63105


Brand Management Blog

US Spanish Translations

Have you been tasked with having US Spanish translations done, and aren’t sure where to start? Many non-Spanish speakers wonder if the Spanish spoken in different parts of the world is different, and the matter of US Spanish translations adds further questions since...

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Product Marketing Translation Process

The process of translating product marketing for other markets differs from the process by which we work on other materials because the message is often short and packs a lot of meaning.

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Is it Necessary to Outline Fonts in InDesign?

When delivering translated text that is typeset in InDesign, we often get the request to send back the InDesign files to the printer. This is usually not an issue when the translation is set with the same font as the English. However, it’s common practice with Asian languages or languages with complex font layouts for printers to request design files that are outlined.

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Transcreation is the process by which a message gets adapted for a foreign or local market in another language, without losing its original intent. This process usually applies best to advertising (taglines, brand messaging or brand names) where a lot of (cultural) meaning is packed into the least amount of content.

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5 Tips for Bilingual Layout

Creating a bilingual design should never be the sole responsibility of your Language Service Provider. Creating a bilingual layout requires making a lot of design decisions that need to be worked through in the creative process. Here are 5 tips.

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Foreign Language Video Translation

What do you do when you get a few hours of foreign language footage that you need to cut into a few minute video, and your editor does not speak the language? We periodically get this request from agencies asking for video translation and it’s never an easy sell. This post suggests a more strategic approach to ensure that your budget meets both need and ROI.

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Font License Issues with Multilingual Typesetting

Use of Fonts in Multilingual Typesetting has never been a big problem before. But as design firms are burdened to upkeep their font license policies and the growing influence of cloud based services has increased the pressure on vendors to get their own fonts to be able to work with their client’s designs. This is a cost to the industry that somehow needs to be recouped. What would be some other ideas that could help deal with font license issues?

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Our Translator Community

Whenever we are asked about who is doing our translations, the common expectation is that either we do the work "in-house" or we just "send it out" to "a translator." However, the translator community, at least within Language Solutions, mainly consists of a regular...

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Testing English Product Names in China is Futile!

Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese names benefit more from a phono-semantic matching process by which the sounds and/or meaning of the name are matched to fit the English name and brand.

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