About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Understanding Localization Maturity
Localization Maturity is about matching your organization’s expectations on global communication outcomes with the right people, processes and technologies. As organizations grow and their localization (translation) needs grow, that organization will have to move through stages of maturity. Our Global Communication Maturity Model™ 2.0 shows an enhanced view of the stages through which organizations will progress when implementing a global communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
Global competency skills can move you up the career ladder
Consider your language service provider as a key partner for growing your global competency. It can be your differentiator in your organization.
Getting your InDesign file translation-ready
It’s not often that an InDesign file is created with the idea in mind that it will go into another language. But there are common production practices and design concepts that can make localizing (translating) the InDesign file a much smoother process.
Global Readiness Audit
A self-assessment audit for your global communication needs can be a valuable tool to determine your current situation, to set goals and to find areas of improvement that have the most impact. However, most assessment tools that we have seen provide solutions but do not focus on the leading indicators that impact your localization practices.
Too little focus on Leading Indicators
Too many organizations focus on the lagging measures such as profit, ROI, etc. Those are the existing metrics currently in our industry. Metrics are critical to global thinking, but failing to measure the right things can lead one off the path.
Website Localization Services….where do you start?
Middleware, connectors to cloud based systems, export out to Excel…..WordPress site, SharePoint, Drupal, CMS…….find out what you need to know for your website translation project. Learn more about your options and the technology choices for you to consider.
How maturity models shaped our thinking in localization maturity
In previous posts, we have written on the Localization Maturity Model that is being talked about in our industry. We have written on the maturity of suppliers as well as buyers. Today, we take a look at other maturity models
Translation Project Management
We believe that excellence in project management should be something you expect from a Language Service Provider…
Buying translation services
It is essential for buyers of translations to understand how management of the translation cycle impacts their costs…
Brute force stage of localization maturity – Evaluate your buying decisions
At the Brute Force stage, organizations have a regular schedule and larger scope, requiring more resources, technology and processes. Risks are tangible.
Conscious Stage – How to evaluate your buying decisions.
The Conscious Stage is the second stage in our Maturity Model. At this stage, an organization’s commitment to translation is growing…