About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Buying translation services
It is essential for buyers of translations to understand how management of the translation cycle impacts their costs…
Healthcare Engagement
Healthcare engagement is a hot topic in the healthcare industry. Healthcare communications become more personal and topics in healthcare marketing are more focused to specific needs of members. We’ve looked at our services and defined how these services can can connect stakeholders in healthcare to achieve better health outcomes.
Brute force stage of localization maturity – Evaluate your buying decisions
At the Brute Force stage, organizations have a regular schedule and larger scope, requiring more resources, technology and processes. Risks are tangible.
Conscious Stage – How to evaluate your buying decisions.
The Conscious Stage is the second stage in our Maturity Model. At this stage, an organization’s commitment to translation is growing…
Ad-Hoc Stage of Localization Maturity
The first reactive stage of our Maturity Model is the Ad-hoc stage. Read about the challenges and opportunities at this stage, and what questions you should ask yourself when you select a vendor at this stage.
Implementing Plain Language: Overcoming Attachments
Push-back on terminology can inhibit Plain Language and Health Literacy efforts. This post describes 4 language attachments that affect Plain Language.
Are you intentionally diluting your brand?
How do your marketing publications drive results? To build a business case for your multilingual communication strategy, it is necessary for your Language Service Provider to understand your organization’s business objectives.
The Reactive Stages of Localization Maturity
We’re re-posting our presentation on the reactive stages of our Maturity Model. These stages are applicable to most organizations dealing with Global Communications and give insight to the challenges and opportunities to mature.