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Use of the term Latinx in healthcare marketing

Use of the term Latinx in healthcare marketing

If you type “use of the term Latinx in healthcare marketing” into Google, the first non-sponsored result is tellingly entitled “Latinx – to use or not to use?” If you click on that title, you find a blog post from market intelligence agency Mintel. But if you’re...
Marketing translations in Spanish: avoiding common pitfalls

Marketing translations in Spanish: avoiding common pitfalls

Four major questions that often come into play when doing marketing translations in Spanish are 1) Which variant of Spanish? 2) Is the audience one person or more than one person? 3) Should formal or informal address be used? 4) Which gender markers are appropriate,...
Translation of open enrollment documents

Translation of open enrollment documents

For the translation of open enrollment documents, you may have multiple guides for different locations and repetition of content between them. How should you handle the translation of multiple open enrollments documents to be cost effective, given the repetition, as...
Making Translation a Priority: Benefits and Challenges

Making Translation a Priority: Benefits and Challenges

Making translation a priority may pose certain challenges if you are not a language services provider (LSP). But if you’re reading this, it’s probably because you know that the benefits are equally compelling. The good news is that a partnership with the right LSP can...
Health Information in different languages

Health Information in different languages

For organizations seeking health information in different languages, we will list a variety of resources below. These include general patient education handouts, videos, and more in different languages on a variety of subjects. Health information in different...