About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Understanding Localization Maturity
Localization Maturity is about matching your organization’s expectations on global communication outcomes with the right people, processes and technologies. As organizations grow and their localization (translation) needs grow, that organization will have to move through stages of maturity. Our Global Communication Maturity Model™ 2.0 shows an enhanced view of the stages through which organizations will progress when implementing a global communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
The Art of Terminology Management in Crisis Communication Translations
When dealing with Crisis Communication Translations, short time frames and a need for high quality and accurate translations, Terminology Management is the main differentiator in getting things right. In this blog we discuss and show you how we manage terminology as part of our Quality Standard Process.
LSP Maturity: Quality Evaluation
For this LSP Maturity blog, we look at Translation Quality Evaluation. We will look at evaluation methods that are being used in our industry. How do high performing organizations define quality? What role does quality play in the translation process? Choosing...
LSP Maturity: Brand Themes
In our LSP Maturity series we look at a study done by McKinsey on the most important Brand Themes that B2B customers find important in a business relationship.
5 tips for Global Marketing Managers when translating brand messaging
Probably the most asked question when marketing approaches the translation stage is whether a name or image is culturally appropriate, or if it “translates well”.
LSP Maturity: Ideal Customer Profile
One aspect of a culture of excellence is to understand the customers you serve and know why they are a great fit.
Updating Translated Documents
Updating Translated Documents can be a time consuming effort. In this post we map out an example of that process and explain how technology can help you to manage your translation update process more efficiently.
5 thoughts on writing RFPs for Translation Services
Translation RFPs can take up quite a lot of investment of time and effort to put together, select vendors and evaluate for a final decision.
Getting the most out of Client Review
A well-managed client review process can add value to the translation quality process. Here are a few tips on how to effectively manage client review.
Core Competencies of Website Translation
There are two sides to website translation, the Content Management System (Client) and the Translation Workflow (Language Service Provider, or LSP). To get these systems work together can be a challenge, but software developers have worked on various solutions to eliminate the need for manual processes in website translation.
Need Global Competence? Here’s how the Global Communication Maturity Model can help.
Organizations that invest in global competency early on are better prepared to take on the challenges that were described in the latest HBR article about the changing global economic environment. This post will explore 3 areas in which the Global Communication Maturity Model can help organizations to better prepare for future success.