About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Understanding Localization Maturity
Localization Maturity is about matching your organization’s expectations on global communication outcomes with the right people, processes and technologies. As organizations grow and their localization (translation) needs grow, that organization will have to move through stages of maturity. Our Global Communication Maturity Model™ 2.0 shows an enhanced view of the stages through which organizations will progress when implementing a global communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
5 Easy tips for crafting a global communications strategy
Translation and Localization does not have to be a black box to an organization.
Case Study: Purchasing Translation Services
Recently, we received a quote request for some updates to work that we originally did a quote on in 2008; a loss at the time. Four years and several copy updates further, we were doing the updates to translation work that (several) previous vendors had done in the last 4 years.
Bring on the pain! When translation matters…is it too late?
You cannot change what has happened in the past. However, you can learn from it by identifying those behaviors that have helped and hindered your company
Catch up! You’re lagging behind…
Too many organizations focus on lagging measures of success such as profit, ROI, etc. We look at the leading indicators with global communications
The ROI of Global Communications
Organizations don’t always consider the ROI of global communications. It’s often seen as an additional cost. We like to think of it as an investment.
Why are you translating for that market?
One of the most important objectives in a global communications plan is to “Build a business case for your decision to translate for a particular market.”
Translation Provider as Partner in your success….
What do you want from the companies that you partner with to make you successful? In 2007, working with a consultant, we discovered that we had been “mentoring” clients for a long time and that it was one of our strengths
Translation and Timeframes – Determine your Critical Path
While we understand that there may be deadlines looming, learning from deadline issues can help to plan your next translation project more efficiently, save costs and allow you to get the quality you need.
Global Communication Maturity Model 2.0
Our Global Communication Maturity Model reveals the stages through which organizations will progress when implementing a multilingual communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
The quoting process….a satirical story
A satirical look at the translation quoting process. This is one of our favorite emails from a client that we have saved over the years.