About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Could Prescription Discount Programs Drive Further Hispanic Patient Engagement?
Prescription Discount Programs are an alternative way for many uninsured or under-insured Americans to get lower cost prescription drugs. Many of these discount programs are just a few years old, but the potential to reach a large Hispanic audience is likely going to be a growth strategy. In this post, we’ll look at these programs, what role they might play in the growing Hispanic Health Population and how they might even play a role in driving Hispanic Patient Engagement.
The Art of Terminology Management in Crisis Communication Translations
When dealing with Crisis Communication Translations, short time frames and a need for high quality and accurate translations, Terminology Management is the main differentiator in getting things right. In this blog we discuss and show you how we manage terminology as part of our Quality Standard Process.
Website localization – Tips and Peeves
These tips and peeves for website localization or website translation, as it is also known, can be used for any size company. We’ve seen the good, the great, the bad and the ugly. This article is useful for web designers, IT folks, corporate marketers, usability testers, and just about everyone else who may be involved in the design/redesign, maintenance and ongoing content creation in their website.
Infographic on Corporate Video Subtitling Services
Our infographic presentation about Corporate Video Subtitling process, standards and trends.
LSP Maturity: Quality Evaluation
For this LSP Maturity blog, we look at Translation Quality Evaluation. We will look at evaluation methods that are being used in our industry. How do high performing organizations define quality? What role does quality play in the translation process? Choosing...
The Changing Landscape of Subtitling Standards in Corporate Communications
The Technology Landscape around Video Subtitles Standards is changing. Services like YouTube, Netflix, Hulu and Amazon are leading the way in changing the expectations around subtitles by providing subtitles on a massive scale to millions of viewers every day, and they are becoming more efficient and better at it. We’ll look at how these expectations may influence subtitling in corporate videos.
LSP Maturity: Brand Themes
In our LSP Maturity series we look at a study done by McKinsey on the most important Brand Themes that B2B customers find important in a business relationship.
A Study on Healthcare Terminology
Download our White Paper on healthcare terminology This white paper on healthcare terminology used by health plans is prepared for professionals in the healthcare communication industry, translation industry and benefit consultants. In preparation of the new Open...
A Study in Healthcare Terminology – Conclusion
Healthcare communications in the United States have been translated in a very decentralized way. Read the conclusion in our 4-part study on Spanish healthcare terminology and see our recommendations for moving forward.
A Study in Healthcare Terminology – Part 3
By bringing the different glossaries together into one overview, we get an idea of the consistency and quality of the information in Spanish that is being produced by these major healthcare organizations. Part 3 explores the variability of terminology.