About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Understanding Localization Maturity
Localization Maturity is about matching your organization’s expectations on global communication outcomes with the right people, processes and technologies. As organizations grow and their localization (translation) needs grow, that organization will have to move through stages of maturity. Our Global Communication Maturity Model™ 2.0 shows an enhanced view of the stages through which organizations will progress when implementing a global communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
WPML integration for WordPress Translation
Organizations seeking a WordPress Translation Solution now can directly connect with Language Solutions for professional translation integration services. WPML is a downloadable plugin for WordPress that manages not only the translation workflow, but also can be...
Quality Control in XLIFF Bilingual Files
XLIFF has become the XML standard for the translation industry. However, the bilingual nature of the files seems to be counter intuitive to the Translation Memory process that the industry has promoted for over a decade as a means for quality control. While the standard has provisions to work around some of the issues, it shows that standards alone don’t necessarily improve a process.
Why Context Matters in Global Brand Management
Translating your global brand into context based languages can cause a lot of headaches. Take for instance the example of using adjectives in French. Adjectives are words that describe the noun. In English, adjectives are pretty simple. You place the adjective in...
The translation process should also be a proof process of the source
During the translation process, it is not uncommon to come upon errors in the English/source content. What we do during that process is what counts for you.
The Translation Process and Editing Process
Many think that the translation process is a single transaction. You provide the content and it gets translated by a translator and then it is delivered. This process may be true if you work in an office and work with an internal staff member translating your materials. It seems to be a fairly straightforward process. However, this is not the recommended process followed by most professional translation firms.
Strategic Leadership competencies in the Translation Industry
How do we help clients succeed in Global? What traits do we look for when advocating global competency and how can we use our leadership in facilitating change?
Why You Need To Understand Translation Accuracy
In our Voice of the Customer research, Translation Accuracy was the highest rated response as to what matters in our client's business relationship. Our business relationships are based on the trust that we have our client's best interests in mind. Not many...
When to Consider Translation Technology Investment
When organizations are feeling the pains of managing some translation processes in-house, what should they consider when making the leap to investing in in-house translation technology? A recent webinar by SDL confirmed that finding the right technology is not the only problem.
Translation Cost: How do you charge for translation?
How do you charge for translation? Is it by word count, per page, per document? This is a question we get sometimes from new clients and the short answer typically is: it depends on your needs.
Introducing: Localization Maturity Assessment
The Localization Maturity Assessment is a simple 5-question assessment asking you how your organization is currently managing its translation efforts. The Online Assessment is designed for organizations at any level of maturity to take a proactive approach to translation process improvement.