About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Why are you translating for that market?
One of the most important objectives in a global communications plan is to “Build a business case for your decision to translate for a particular market.”
Survey Translation… what you should know when working with a Survey platform
The first thing that you should know is that your translation provider should work into the source file of the survey that the platform is able to export out. You do not want to provide a Word file of the survey for translation and then cut and paste it back into the survey platform. Your mantra should be to reduce any manual processes that may increase your chances of error and increase the programming time on your end.
Translation Provider as Partner in your success….
What do you want from the companies that you partner with to make you successful? In 2007, working with a consultant, we discovered that we had been “mentoring” clients for a long time and that it was one of our strengths
Translation and Timeframes – Determine your Critical Path
While we understand that there may be deadlines looming, learning from deadline issues can help to plan your next translation project more efficiently, save costs and allow you to get the quality you need.
Global Communication Maturity Model 2.0
Our Global Communication Maturity Model reveals the stages through which organizations will progress when implementing a multilingual communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
The quoting process….a satirical story
A satirical look at the translation quoting process. This is one of our favorite emails from a client that we have saved over the years.
Remember the literal in Literacy!
It’s important to remember that writing in Plain Language means you eliminate any assumptions that you want the reader to make.
Global competency skills can move you up the career ladder
Consider your language service provider as a key partner for growing your global competency. It can be your differentiator in your organization.
Getting your InDesign file translation-ready
It’s not often that an InDesign file is created with the idea in mind that it will go into another language. But there are common production practices and design concepts that can make localizing (translating) the InDesign file a much smoother process.
Global Readiness Audit
A self-assessment audit for your global communication needs can be a valuable tool to determine your current situation, to set goals and to find areas of improvement that have the most impact. However, most assessment tools that we have seen provide solutions but do not focus on the leading indicators that impact your localization practices.