About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Metrics for Linguistic Screening of Product Names
What are the considerations when evaluating a product name for another market? This is called linguistic screening for foreign markets.
Too little focus on Leading Indicators
Too many organizations focus on the lagging measures such as profit, ROI, etc. Those are the existing metrics currently in our industry. Metrics are critical to global thinking, but failing to measure the right things can lead one off the path.
Website Localization Services….where do you start?
Middleware, connectors to cloud based systems, export out to Excel…..WordPress site, SharePoint, Drupal, CMS…….find out what you need to know for your website translation project. Learn more about your options and the technology choices for you to consider.
Spanish Translation for Cuba
Industries like the Travel Industry, Financial Services (Banking, Credit Cards), Construction and Agriculture are big in St. Louis and already some of these major organizations in St. Louis are looking into the possibilities of doing business in Cuba. Learn more about the history of the Spanish language here.
How maturity models shaped our thinking in localization maturity
In previous posts, we have written on the Localization Maturity Model that is being talked about in our industry. We have written on the maturity of suppliers as well as buyers. Today, we take a look at other maturity models
Retail Marketing and HR in Canada
Our experience in French translations in retail marketing for Canada spans for over a decade, with translation experience in eCommerce, Retail Management Software, In-store marketing and Advertising (direct mail and online).
Don’t just translate your healthcare communications, localize them for the target audience!
In customizing your content for the intended reader, you have to consider their literacy level, their age, their gender, their culture and their language. This post will focus on localizing that information for the reader from another country.
Do you risk losing control over your brand?
Centralization of brand messaging is the first step in creating a consistent brand identity.
The importance of the introduction in the plain language writing approach
The initial introduction of any document can be so very important. The reader’s first perception on the task is influenced by the way that the topic is introduced and presented.
Translation Project Management
We believe that excellence in project management should be something you expect from a Language Service Provider…