About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Corporate Communications Blog
Global Corporate Communications include topics like Employee Benefit Communications, Public Relations, Change Management, Employee and Customer Satisfaction surveys, Employee Engagement, etc. Global Benefit Consultants have an edge in our industry by understanding the complex logistics of global communications. What we intend with this blog is to give professionals insights into translation and localization specific knowledge that can help them in achieving process efficiency and quality. Global Communications benefit from being proactive and knowledgeable about the risk factors in the translation industry and be a better advocate for the employees and managers that their clients want to engage with.
The Translation Process and Editing Process
Many think that the translation process is a single transaction. You provide the content and it gets translated by a translator and then it is delivered. This process may be true if you work in an office and work with an internal staff member translating your materials. It seems to be a fairly straightforward process. However, this is not the recommended process followed by most professional translation firms.
Voice-over Translation
What you can do to prepare for the recording to ensure that you get the desired result? When we work on corporate video translations, there are typically two options we work with: voice-over or subtitling.
Strategic Leadership competencies in the Translation Industry
How do we help clients succeed in Global? What traits do we look for when advocating global competency and how can we use our leadership in facilitating change?
Why You Need To Understand Translation Accuracy
In our Voice of the Customer research, Translation Accuracy was the highest rated response as to what matters in our client's business relationship. Our business relationships are based on the trust that we have our client's best interests in mind. Not many...
When to Consider Translation Technology Investment
When organizations are feeling the pains of managing some translation processes in-house, what should they consider when making the leap to investing in in-house translation technology? A recent webinar by SDL confirmed that finding the right technology is not the only problem.
Translation Cost: How do you charge for translation?
How do you charge for translation? Is it by word count, per page, per document? This is a question we get sometimes from new clients and the short answer typically is: it depends on your needs.
Introducing: Localization Maturity Assessment
The Localization Maturity Assessment is a simple 5-question assessment asking you how your organization is currently managing its translation efforts. The Online Assessment is designed for organizations at any level of maturity to take a proactive approach to translation process improvement.
The Art of Terminology Management in Crisis Communication Translations
When dealing with Crisis Communication Translations, short time frames and a need for high quality and accurate translations, Terminology Management is the main differentiator in getting things right. In this blog we discuss and show you how we manage terminology as part of our Quality Standard Process.
Website localization – Tips and Peeves
These tips and peeves for website localization or website translation, as it is also known, can be used for any size company. We’ve seen the good, the great, the bad and the ugly. This article is useful for web designers, IT folks, corporate marketers, usability testers, and just about everyone else who may be involved in the design/redesign, maintenance and ongoing content creation in their website.
Infographic on Corporate Video Subtitling Services
Our infographic presentation about Corporate Video Subtitling process, standards and trends.