About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Marketing Translation and Global Branding
Our Global Marketing Translation and Global Branding Blog is for marketing professionals, designers and writers who are involved in translation of brand messaging, websites, brochures, flyers, etc. We also address product naming and creative writing (copywriting) best practices. Foreign Markets are often one of the key growth strategies of businesses selling products and services. Brand Managers and Marketing Managers need to control consistency and accuracy in their messaging in other languages. This challenge often requires a new set of skills, a global mindset, and marketing professionals that embrace this challenge will ultimately be more successful in their jobs as they advocate for their foreign language end users.
Translation Cost: How do you charge for translation?
How do you charge for translation? Is it by word count, per page, per document? This is a question we get sometimes from new clients and the short answer typically is: it depends on your needs.
Could Prescription Discount Programs Drive Further Hispanic Patient Engagement?
Prescription Discount Programs are an alternative way for many uninsured or under-insured Americans to get lower cost prescription drugs. Many of these discount programs are just a few years old, but the potential to reach a large Hispanic audience is likely going to be a growth strategy. In this post, we’ll look at these programs, what role they might play in the growing Hispanic Health Population and how they might even play a role in driving Hispanic Patient Engagement.
The Art of Terminology Management in Crisis Communication Translations
When dealing with Crisis Communication Translations, short time frames and a need for high quality and accurate translations, Terminology Management is the main differentiator in getting things right. In this blog we discuss and show you how we manage terminology as part of our Quality Standard Process.
Website localization – Tips and Peeves
These tips and peeves for website localization or website translation, as it is also known, can be used for any size company. We’ve seen the good, the great, the bad and the ugly. This article is useful for web designers, IT folks, corporate marketers, usability testers, and just about everyone else who may be involved in the design/redesign, maintenance and ongoing content creation in their website.
Infographic on Corporate Video Subtitling Services
Our infographic presentation about Corporate Video Subtitling process, standards and trends.
The Changing Landscape of Subtitling Standards in Corporate Communications
The Technology Landscape around Video Subtitles Standards is changing. Services like YouTube, Netflix, Hulu and Amazon are leading the way in changing the expectations around subtitles by providing subtitles on a massive scale to millions of viewers every day, and they are becoming more efficient and better at it. We’ll look at how these expectations may influence subtitling in corporate videos.
LSP Maturity: Brand Themes
In our LSP Maturity series we look at a study done by McKinsey on the most important Brand Themes that B2B customers find important in a business relationship.
5 tips for Global Marketing Managers when translating brand messaging
Probably the most asked question when marketing approaches the translation stage is whether a name or image is culturally appropriate, or if it “translates well”.
Product Name Evaluation – Infographic
An infographic presentation about Linguistic Screening and how to launch a global product name with confidence.
Do free web fonts make it difficult to go global?
When designing websites for global audiences, does the availability of open source web fonts make it easier or more difficult to go global?