About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
5 quick tips about Healthcare Translations
Need tips about healthcare translations? Healthcare Translations appear in many different types of Healthcare Communications. Our clients range from Health Plans, Pharmacy Benefit Managers, Pharmaceutical Companies to Medical Device Manufacturers, and each focuses on...
What happens after a Translation Quote loss?
Every business deals with proposals that end up in a loss and with us, that proposal may be a translation quote. A loss that happens is an opportunity for us to learn about how we do business. An important first step of any quoting process is trying to figure out...
HR Benefit Translations into Spanish for Puerto Rico
HR Benefit Translations for US corporations often require Spanish translations for their Speaking employees. However, if you need materials created for Puerto Rico employees you should consider ensuring that the materials are relevant to the laws in that country and translated in Spanish for Puerto Rico.
How to handle repetition in healthcare translations
This post is about the process for handling this scenario in healthcare translations and recommendations for clients to think about when authoring such communications and how they may want to find efficiencies on their end.
Video Translation in a foreign language
What do you do when you get a few hours of foreign language footage that you need to cut into a few minute video, and your editor does not speak the language? We periodically get this request from agencies asking for video translation and it’s never an easy sell. This post suggests a more strategic approach to ensure that your budget meets both need and ROI.
Healthcare translations for Hispanics with HIV
In our work with healthcare translations, we do quite a bit of patient education for Hispanics with HIV. Some of the challenges when working in healthcare translations for a particular population are to find the current terminology that is being used.
Translating Conditional Statements in Mail Merge Fields
Translating Conditional Statements in Word is a challenge because our industry does not seem to have quite figured out how to process these. Sometimes you have to resort to the old fashioned of working, realizing it will pay off in the long run.
Font License Issues with Multilingual Typesetting
Use of Fonts in Multilingual Typesetting has never been a big problem before. But as design firms are burdened to upkeep their font license policies and the growing influence of cloud based services has increased the pressure on vendors to get their own fonts to be able to work with their client’s designs. This is a cost to the industry that somehow needs to be recouped. What would be some other ideas that could help deal with font license issues?
There Ain’t No Such Thing As Free Translation
For years, technology has made our industry worry about the impact of automated Free Translation services. But how free are free translations really and what are we to gain from free translations? If the idea is that nothing comes for free, then where are the hidden costs of free translations?
Added Value with the Translation Preparation Process
The translation process can be negatively affected by a poorly formatted document. The translation workflow is often oversimplified by our own industry through the expectation that translation is a simple “word” business. However, when you look at the details of the translation workflow from start to end, there are a lot of process principles that are relevant to translation quality.