About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Sign Language vs. Foreign Language Interpreting
Sign-language interpreting and Foreign language interpreting are two distinct professions with the same goal of mediating communication between two or more parties with different languages. Both deal with language, one spoken and one signed. Both contrive importance from cultural impact on the language(s) being interpreted. However, the standards and practices by which we operate are quite distinct.
Build trust and respect for patients
In our work with healthcare translations and health literacy communications in English, we consume a lot of research on what moves the patient to better outcomes and how we can build trust and respect for patients to improve healthcare.
Cultural Competence in Healthcare Communications
How well are we doing with cultural competence in healthcare communications? Increasingly more diverse health populations complicates healthcare marketing and education efforts. We look at programs like open enrollment, pharmacy benefit communications, disease state awareness communications and other patient education.
Our Translator Community
Whenever we are asked about who is doing our translations, the common expectation is that either we do the work "in-house" or we just "send it out" to "a translator." However, the translator community, at least within Language Solutions, mainly consists of a regular...
Testing English Product Names in China is Futile!
Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese names benefit more from a phono-semantic matching process by which the sounds and/or meaning of the name are matched to fit the English name and brand.
Using the teach back method for patient advocacy
The teach back method is used in many different types of scenarios when working one on one with patients but we are going to look at using the teach back method for patient advocacy on the phone. Your organization may have customer service representatives or clinical...
When does Global Competence Stick?
We talk a lot about building up Global Competence in the organization, but what does it mean? Does it mean that everyone in the organization needs to know the ins and outs of Global Commerce? Does it mean that everyone is Culturally Sensitive? When does Global...
Translating for 2018 Open Enrollment
Even though summer season is just about to begin, many Plan Managers and HR consultants are probably already thinking about preparing for the 2018 Open Enrollment. We decided to play around with another fun summer themed infographic to get plan managers to also think about planning for translation and health literacy writing.
Setting up a Multilingual Call Center
Developing your own Multilingual Call Center may not be feasible for many small to medium sized business. Here are some considerations when using Phone Interpreting Services for multilingual call center support.
How John Deere got me thinking about Translation Productivity
In a John Deere commercial we see how a customer receives an eye opening statement from the salesman: “It’s not how fast you mow, it’s how well you mow fast”. It got me thinking how this slogan could relate to translation productivity (why not?).