About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Managing Back Translation
Back-translation is the process of translating a translated document back into the original language. The goal of this process is to ensure that the target and source language accurately match.
5 Recent Studies that highlight the importance of Health Literacy
Here are 5 recent Studies on Healthcare Outcomes that reveal the Importance of Health Literacy and Culturally Competent Care in the Healthcare setting.
WPML integration for WordPress Translation
Organizations seeking a WordPress Translation Solution now can directly connect with Language Solutions for professional translation integration services. WPML is a downloadable plugin for WordPress that manages not only the translation workflow, but also can be...
Consolidation of corporate communications
Get a handle on the overall process and the opportunity to identify the gaps in the process, identify local and regional strategies, increase your global competence and the learning and control of the messaging and not dilute the brand
Quality Control in XLIFF Bilingual Files
XLIFF has become the XML standard for the translation industry. However, the bilingual nature of the files seems to be counter intuitive to the Translation Memory process that the industry has promoted for over a decade as a means for quality control. While the standard has provisions to work around some of the issues, it shows that standards alone don’t necessarily improve a process.
Why Context Matters in Global Brand Management
Translating your global brand into context based languages can cause a lot of headaches. Take for instance the example of using adjectives in French. Adjectives are words that describe the noun. In English, adjectives are pretty simple. You place the adjective in...
Testing for Spanish Readability
Health Literacy Writing in English uses various strategies to drive certain desired patient behavior. Just like in English writing, measuring the impact of Spanish translations of Plain Language or Health Literacy written communications is more than just obtaining readability score. What readability models are available in Spanish and what can health organizations do more to enable comprehension in Spanish?
Understanding Flesch-Kincaid Readability Scores
We typically use the Flesch-Kincaid (F-K) method to test the grade levels of Plain Language writing for Medicaid/Medicare compliance. Flesch-Kincaid scores can easily be obtained in programs like MS Word and are accepted by all States with recommended testing methods....
Preparing InDesign Files for Translation
Preparing InDesign Files for Translation is a good investment. In this post we highlight a very unique situation to explain how design decisions can greatly impact the translation and typesetting workflow.
The translation process should also be a proof process of the source
During the translation process, it is not uncommon to come upon errors in the English/source content. What we do during that process is what counts for you.