About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
5 Style Guide tips for your Global brand communications
Many organizations have a well-established Corporate Style Guide. These style guides are the guiding principles for writers, designers and managers to develop a brand-consistent message. However, these principles may not always apply in other markets and not many organizations in our experience take the time to build market specific knowledge for their global brand communications strategy into their style guides.
Preparing a Multicultural Meal Plate
Nutritional information for diabetes patients is inherently culturally biased. And that’s a challenge to Healthcare Organizations who want to translate their healthcare communications to an increasingly cultural diverse member population.
Language Access in Healthcare Translations
Language Access in Healthcare settings still seem to be in its infancy. With the ACA in full play, healthcare organizations should try to stay ahead of the evolving Language Access law by providing meaningful access to healthcare information in other languages. This does not only include language interpreting assistance, but also investing in translation of written materials and digital content.
Designer’s Style Guide to French Translation for Canada
Because Canada is a very attractive market for many organizations for foreign expansion, it’s easy to overlook the importance of the French language and the impact it may have in managing the brand in Canada. The French language doesn’t follow the same rules as English and this is often not taken into account by designers and writers who are responsible for creating the brand messaging and may be exposed to a second language for the first time.
5 Easy tips for crafting a global communications strategy
Translation and Localization does not have to be a black box to an organization.
Health Disparities and the need for culturally and linguistically appropriate services
Addressing health disparities in healthcare translation. Cultural and linguistic competency affects trust, rapport, communication, and adherence.
Case Study: Purchasing Translation Services
Recently, we received a quote request for some updates to work that we originally did a quote on in 2008; a loss at the time. Four years and several copy updates further, we were doing the updates to translation work that (several) previous vendors had done in the last 4 years.
Bring on the pain! When translation matters…is it too late?
You cannot change what has happened in the past. However, you can learn from it by identifying those behaviors that have helped and hindered your company
Catch up! You’re lagging behind…
Too many organizations focus on lagging measures of success such as profit, ROI, etc. We look at the leading indicators with global communications
The ROI of Global Communications
Organizations don’t always consider the ROI of global communications. It’s often seen as an additional cost. We like to think of it as an investment.