About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Corporate Communications Blog
Global Corporate Communications include topics like Employee Benefit Communications, Public Relations, Change Management, Employee and Customer Satisfaction surveys, Employee Engagement, etc. Global Benefit Consultants have an edge in our industry by understanding the complex logistics of global communications. What we intend with this blog is to give professionals insights into translation and localization specific knowledge that can help them in achieving process efficiency and quality. Global Communications benefit from being proactive and knowledgeable about the risk factors in the translation industry and be a better advocate for the employees and managers that their clients want to engage with.
How John Deere got me thinking about Translation Productivity
In a John Deere commercial we see how a customer receives an eye opening statement from the salesman: “It’s not how fast you mow, it’s how well you mow fast”. It got me thinking how this slogan could relate to translation productivity (why not?).
Francization and the challenge of Customer Support
When companies are setting up shop in Canada and Quebec particularly, they are subject to the rules and regulations set forth by the OQLF regarding the use of English and French language. One particular challenge is dealing with Customer Service in French.
Translation Software Compatibility
Discussion about translation software compatibility which is useful for translators and other LSPs.
Translating PDFs? Remember, a PDF is not a Source Document
Translating PDFs is not a one-step process because PDF Documents are not source documents. The first thing we typically ask when we get a request to translate a PDF is: do you have the source file?
WPML integration for WordPress Translation
Organizations seeking a WordPress Translation Solution now can directly connect with Language Solutions for professional translation integration services. WPML is a downloadable plugin for WordPress that manages not only the translation workflow, but also can be...
Consolidation of corporate communications
Get a handle on the overall process and the opportunity to identify the gaps in the process, identify local and regional strategies, increase your global competence and the learning and control of the messaging and not dilute the brand
Quality Control in XLIFF Bilingual Files
XLIFF has become the XML standard for the translation industry. However, the bilingual nature of the files seems to be counter intuitive to the Translation Memory process that the industry has promoted for over a decade as a means for quality control. While the standard has provisions to work around some of the issues, it shows that standards alone don’t necessarily improve a process.
Why Context Matters in Global Brand Management
Translating your global brand into context based languages can cause a lot of headaches. Take for instance the example of using adjectives in French. Adjectives are words that describe the noun. In English, adjectives are pretty simple. You place the adjective in...
The translation process should also be a proof process of the source
During the translation process, it is not uncommon to come upon errors in the English/source content. What we do during that process is what counts for you.
App Localization Infographic
What is App Localization? It is adapting the user interface and content of a mobile application in another language. It takes into mind the cultural and linguistic elements of a language for the target market.The infographic below is a quick overview of what it takes...