About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Marketing Translation and Global Branding
Our Global Marketing Translation and Global Branding Blog is for marketing professionals, designers and writers who are involved in translation of brand messaging, websites, brochures, flyers, etc. We also address product naming and creative writing (copywriting) best practices. Foreign Markets are often one of the key growth strategies of businesses selling products and services. Brand Managers and Marketing Managers need to control consistency and accuracy in their messaging in other languages. This challenge often requires a new set of skills, a global mindset, and marketing professionals that embrace this challenge will ultimately be more successful in their jobs as they advocate for their foreign language end users.
Translating in Word: Formatting a Bilingual Word Document
The situation is this: You have a document set up with styles, chapter numbers and a table of contents and you want to translate the document and present it in a side-by-side bilingual format. However, there are a few things in Word that could drive you nuts if you don’t set up your styles correctly.
Translating in Word: Creating a Table of Contents
Preparing a file for translation can save you costs. We’ll show you how to correctly set up your Table of Contents (TOC) in a Word file to have it automatically paginate. This is useful even if just creating your English document
Should you use free web fonts for translated websites?
Choosing a font for your translated website? Should you use that Google or free web font even if it says that is supports that language?
Not just your regular translator for linguistic screening
So who is the translator that is best used for the linguistic screening process? What are the skills and abilities of a translator that best does this kind of project?
Word Formatting Best Practices for Translation
Many Microsoft Word documents are not made ready for translations. In this post we look at Word Formatting best practices and close out with our typical philosophy towards formatting for translation.
WPML integration for WordPress Translation
Organizations seeking a WordPress Translation Solution now can directly connect with Language Solutions for professional translation integration services. WPML is a downloadable plugin for WordPress that manages not only the translation workflow, but also can be...
Why Context Matters in Global Brand Management
Translating your global brand into context based languages can cause a lot of headaches. Take for instance the example of using adjectives in French. Adjectives are words that describe the noun. In English, adjectives are pretty simple. You place the adjective in...
Preparing InDesign Files for Translation
Preparing InDesign Files for Translation is a good investment. In this post we highlight a very unique situation to explain how design decisions can greatly impact the translation and typesetting workflow.
App Localization Infographic
What is App Localization? It is adapting the user interface and content of a mobile application in another language. It takes into mind the cultural and linguistic elements of a language for the target market.The infographic below is a quick overview of what it takes...
Voice-over Translation
What you can do to prepare for the recording to ensure that you get the desired result? When we work on corporate video translations, there are typically two options we work with: voice-over or subtitling.