About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
App Localization Infographic
What is App Localization? It is adapting the user interface and content of a mobile application in another language. It takes into mind the cultural and linguistic elements of a language for the target market.The infographic below is a quick overview of what it takes...
Health Disparities and Adherence Infographic
Health Disparities and Medication Adherence are directly affected by providing Culturally Competent Care. Healthcare Translation Services play a big role in this care as healthcare communications provide a bridge between the patient and the healthcare provider. As...
Culturally competent care affects adherence
In our work with the translation of healthcare communications and health literacy awareness trainings, we consider culture as part of the language and see how culturally competent care affects adherence. Culture is a way of living, thinking, and behaving. Culture...
The Translation Process and Editing Process
Many think that the translation process is a single transaction. You provide the content and it gets translated by a translator and then it is delivered. This process may be true if you work in an office and work with an internal staff member translating your materials. It seems to be a fairly straightforward process. However, this is not the recommended process followed by most professional translation firms.
Voice-over Translation
What you can do to prepare for the recording to ensure that you get the desired result? When we work on corporate video translations, there are typically two options we work with: voice-over or subtitling.
Strategic Leadership competencies in the Translation Industry
How do we help clients succeed in Global? What traits do we look for when advocating global competency and how can we use our leadership in facilitating change?
Why You Need To Understand Translation Accuracy
In our Voice of the Customer research, Translation Accuracy was the highest rated response as to what matters in our client's business relationship. Our business relationships are based on the trust that we have our client's best interests in mind. Not many...
When to Consider Translation Technology Investment
When organizations are feeling the pains of managing some translation processes in-house, what should they consider when making the leap to investing in in-house translation technology? A recent webinar by SDL confirmed that finding the right technology is not the only problem.
Translation Cost: How do you charge for translation?
How do you charge for translation? Is it by word count, per page, per document? This is a question we get sometimes from new clients and the short answer typically is: it depends on your needs.
Introducing: Localization Maturity Assessment
The Localization Maturity Assessment is a simple 5-question assessment asking you how your organization is currently managing its translation efforts. The Online Assessment is designed for organizations at any level of maturity to take a proactive approach to translation process improvement.